Foreigner lost in cooking do not know how the Chinese people

Reporter (hereinafter referred to mind): In the appliance industry, foreign brand advantages are clear. Why in the kitchen electricity industry, domestic brands can be an absolute advantage?

Shuaikang state chairman Chow (hereinafter referred to Zou): In the kitchen electrical industry, foreign brands present less than 10% market share?? The original is far higher than this figure, but with several large domestic kitchen electric company rapidly expanding market, foreign brands market gradually shrink.

I think, kitchen electric field can be the current market structure, on the one hand is the kitchen cooking culture and electronic products, products used by the environmental impact of large, national brand earlier this studied, deeply, thoroughly, to ongoing technical innovation, and to provide more products to adapt to the Chinese market; the one hand, no price competition between national brands, unified camp, quality, innovation and brand win.

Note: national brand of technological innovation, foreign brands have been more than What?

Zou: Who is not a problem of high technology, adapt to the market depends on whether, and cultural environment. For example, before the high-end stove with stove imported from Italy, consumers and distributors have reaction: this stove fire is too small, not suited to the Chinese diet. For foreigners to eat Western food, using a pan, fry eggs usually also like, on fire ask for much. We Chinese use the sharp end of pot, the fire is very important to the neutral polymer. This year, “China Fire” products have changed, such as a large fire in the middle can be adjusted so fierce fire.

There hood, hood foreigners are not large displacement because fewer people smoke produced by cooking. We pay attention to cooking Chinese food culture, cooking, frying, deep-fried … … s many tricks, smoke a lot. So domestic hood must be large displacement. The share of foreign brands in China, do not increase, because do not understand Chinese food culture.

Note: because of foreign brands do not understand the Chinese culture hit, then your product if you want to export, would encounter the same problem?

Zou: yes. But since we have such a concept in, it will take the initiative to do the investigation, according to the other side needs to develop products. Of course, foreign brands in China are being disadvantaged, because they will adjust the product competitive again. We will judge the future technology, quality, brands and other aspects of innovation continue to compete in domestic and foreign markets.

Reporter: kitchen electric industry is how to avoid all the expense of a price war?

Zou: kitchen electric industry, many companies are in Zhejiang, such as Shuaikang, side too, Germany and Italy, most private enterprises, we share many common among veterans, we all know what the consequences of price competition would, therefore concept is the same: We compared the products, quality, not price.

My house is the stove Laboratory

Note: your own products, have used their own home Why?

Zou: Of course, my family is the company’s products laboratory. Almost all of the stove, water heater, our home will be the first to try, from a consumer point of view, what problems, need any improvements. Trial not only their own products, but also to buy other brands of products to test and see where other people do better. I used to own cooking, as on the hood, cooker feel even more straightforward.

Note: After use, you find their products very good?

Zou: I can confidently say that good. Not only my family’s good, a lot of good products made in China. , foreigners can do, and we can do and can do better, to establish the domestic products of quality consciousness.

Note: This year you have a foreign brand with a tort case, and later how to solve problems?

Zou: the other side there is more grace, finally admitted infringing products, we offer an apology to the.

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I am China Crafts Suppliers writer, reports some information about drill press floor , concrete core drills.
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