In house printing may be all very well for small amounts or standard documents, but when it comes to large quantities, or tasks such as brochures or newsletters, it’s best to call in the services of a printing company. Before parting with the company finances, however, there are some points to consider.
What experience does the company have? – It’s essential to know how long the company has been in business. A long-standing firm will have the capital to invest in high quality equipment and have more experience in using it. This makes for a better quality print and knowledge that no job is too big. A newer company may not have had the time to gather the best equipment and will not have the background of completed jobs that the established company has.
Would it be possible to see some samples? – It would be foolish to hire a printing company without first seeing a sample. Every printer should have samples to hand to display the quality and range of their work. It’s best to ask for as many samples as possible and to be wary if none are available.
Does the printing company do anything besides printing? – Many printers propose a graphic design service, mailing lists and much more. It is wise to ask what is on offer before settling on a printing job alone. Having everything done under one roof might make more financial sense than going to various different companies.
How long will the printing job take? – Before choosing a printing company, it is always best to agree on a deadline. It is vital to any business for brochures or any other promotional material to be distributed on time. A printer will send proofs to his client for any eventual revisions and this takes time. It will also depend on the quality of the paper selected and the complexity of the job.
How much will it cost? – The all important question. It’s best to get a handful of quotes before deciding which company to use. Cost depends on the colors to be used, the quality of the material and the size of the job. It may be wiser to print in large quantities as there is the possibility of discounts. It pays to ask about the set up fees and the price per copy. The printer can always advise on how to cut costs.
Armed with a few pertinent questions and a little research, choosing the right printing company shouldn’t pose a problem.
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