According to customs statistics, 1 in September this year, the national textile and apparel exports 121.68 billion U.S. dollars, down 11.2% .9 months, textile and apparel exports rebounded again, month, year, record high exports.

    At present, although the Chinese economy has shown stabilization warming trend, but under the influence of the financial crisis can still feel the cashmere industry, “cooling.”

Order to reduce

In the third quarter, the giant King Deer Cashmere Baotou, where the textile exports of 47.11 million U.S. dollars, 50.3% sequential decrease. Relevant analysis, three quarters of the traditional textile exports should be peak season, but for Europe and the United States as the global financial crisis and the impact of major consumer countries is far from eliminated, cashmere textile consumption continues to slump, coupled with the concentration of textiles in the first half of the contract, it is cashmere textiles significant decline in exports. This is also the only city, decreased the amount of bulk export commodities.

Data, another industry group Erdos cashmere giant orders for the first half of this year 2.92 million, less than the same period last year of about 550,000, than the same period in 2007 decreased 2.4 million, decline in export orders this year, about 40%.

In fact, the cashmere industry in 2008 felt the chill of financial crisis more “biting”, Inner Mongolia cashmere exports was the lowest since the abolition of textile quotas for one year.

As the nation’s largest pastoral areas in Inner Mongolia currently has more than 150 processing enterprises in cashmere, cashmere products, production, sales revenue, export delivery value tops China’s first. However, a stronger yuan, the global financial crisis and other factors, total exports in 2008 in Inner Mongolia cashmere sweater, sweater 2862 batch, 5459000, exports year on year reduction of 2.8 million, down as much as 33.8%. Last year, Inner Mongolia cashmere sweater, sweater of the export value was only 1.972 billion yuan, down 27%, a decline in export value in Inner Mongolia’s largest textile products.

Inner Exit Inspection and Quarantine, according to statistics, last year in Inner Mongolia cashmere export market is still Japan, the United States, European Union, Russia, South Korea and China-based Hong Kong SAR. Among them, the Japanese, U.S. exports to reduce the largest decline were as high as 56.3%, 31.8%.

By the international financial crisis, this year’s Inner Mongolia cashmere prices have remained at low levels. Inner Mongolia National Bureau of Statistics survey data Corps sample surveys show that: in 2009 the first half of family farmers and herdsmen in Inner Mongolia cashmere sale average price of 186.15 yuan per kg compared to the same period in 2007, down 90.36 yuan. Inner Mongolia cashmere prices have declined sharply for two consecutive years.

National Bureau of Investigation Corps of Inner Mongolia, by the financial crisis, export orders decreased a corresponding reduction in exports led to an important reason for drop down prices.

Seek change contrarian

“Cashmere clothing can be fashion”, which is downtown Zhongshan Road, Hohhot many young people’s feelings.

Commercial buildings in the Victoria area, a well-known Cashmere brand, sales staff told reporters: “warm and practical traditional cashmere clothing sales now general, the young new consumers come to buy more and more fashionable.”

The international financial crisis, the slowdown in exports, many of cashmere enterprises to speed up the pace of fashion designs. At the recent conference on new 2010 Erdos, using cotton, silk, silk, velvet and other materials in the spring and summer fashion’s attention by the fashion industry, consumers can find the original cashmere fashion brand.

Inner Mongolia Erdos Apparel Ltd, said the next few years, Erdos Group, the huge amounts of money to come up with several hundred million dollars to upgrade up into channels, and hire local professional design team to innovate breakthrough.

Investigation by the reporter learned that, in addition to fashion design, sales approach, the cashmere company also has new tactics, and online direct sales volume of tailor-made to become a new means to address the financial crisis.

The status of China’s cashmere industry in Hebei Province Qinghe County outstanding, tailor-made business more and more volume. According to media reports, cashmere products in the local market more than 60 enterprises to develop a tailor-made, each company normally receive orders per day in season one, 200, low season there are five, 60, handsome income.

The two giants China Erdos and King Deer Cashmere online direct sales business are initial signs.

Brand deletion

Data show that China’s cashmere a monopoly on resources in the world, the world’s cashmere production accounts for more than 75%, of which high-quality cashmere 90% share of global exports accounted for more than 80% of the world. Consumer market in the world Cashmere 3 / 4 over the goods produced in China.

At present, China has completed a Major cashmere cashmere raw material producing countries in the span, the annual cashmere production has more than 40 million. However, due to the lack of independent brands, to make cashmere the competitiveness of enterprises and profit greatly reduced.

Most of China’s exports of cashmere products in order to “OEM” status to enter the international market, the real hang less than 10% of Chinese brands. China’s cashmere industry has become by foreign enterprises in the processing of raw materials and products “workshop.”

Intensified market competition led to low export prices remained low in the cashmere sweaters. In 1996 China’s export price of each sweater, after falling to 37.89 U.S. dollars, more than 30 U.S. dollars this year, still hovering, equivalent to more than 200 yuan.

Inner Mongolia Academy of Social Sciences, a researcher believes that enterprises in Inner Mongolia cashmere seriously by the financial crisis, to a certain extent, lack of long-term brand led to the “bitter” and accelerate the brand international marketing, cashmere enterprises should be a new strategy to address the financial crisis.

In fact, currently there are a number of cashmere company in the country already has considerable strength and brand awareness, accelerate the brand international marketing conditions are ripe.

It is understood that the Ordos, while new high-end R & D efforts to build global sales network, has been in Los Angeles, Cologne, New York, London, Moscow and Hong Kong established a sales company in France, Germany, Japan, the United States and other countries and regions set up more than 20 outlet stores, brand significantly speed up the process of internationalization.
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